Guides to Brand Mentions and AI Visibility
How ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews learn about brands, why yours may be missing, and how brand mentions, entity data and honest measurement fix it.
Start here: the pillar guides
Six long-form guides that cover the whole subject. Read the first one if you are new.
What Are Brand Mentions, and Why AI Search Runs on Them
What are brand mentions, linked and unlinked, and why do ChatGPT and Google AI lean on them? The data, the limits, and what a good mention looks like.
8 min readPillar guideHow ChatGPT, Gemini, Claude and Perplexity Decide Which Brands to Mention
How do ChatGPT, Gemini, Claude and Perplexity choose which brands to mention? Training data, live search, crawlers and why answers vary. Plain English.
8 min readPillar guideWhy AI Doesn't Mention Your Brand, and How to Fix Zero Visibility
Why doesn't AI mention your brand? Six common causes of zero AI visibility, how to check each one, and the order to fix them in, with honest limits.
8 min readPillar guideHow to Get Your Brand Mentioned by AI: A Step-by-Step Plan
How to get your brand mentioned by AI engines like ChatGPT and Gemini, in eight steps from first measurement to recommendations, and why the order matters.
8 min readPillar guideHow to Measure Your Brand's AI Visibility
How to measure your brand's AI visibility when answers change every run. Build a prompt set, score mention rate and share of voice, and track AI traffic.
8 min readPillar guideA Brand Mention Strategy for AI Search: Where, How Often and in What Context
A brand mention strategy for AI search covering which sources to target, the context around your name, facts, markets and pacing. Plus what to avoid.
8 min readHow each engine works
Documented facts about where each AI engine gets its information.
Where ChatGPT Gets Its Information About Brands
Where ChatGPT gets information about brands, from training data to live search and OpenAI's three crawlers. What is documented, what is not, what to do.
6 min readGuideHow Brands Get Named in Google AI Overviews and AI Mode
How brands get named in Google AI Overviews and AI Mode, from Google's own guidance and the studies on who gets cited. What helps, what doesn't, and why.
5 min readGuideHow Perplexity Picks Its Sources and Which Brands It Cites
How Perplexity picks its sources, what PerplexityBot does, and why Reddit dominates its citations. What it means for brands that want to be cited by it.
5 min readGuideGemini, Claude and Copilot: How Each One Finds Brands
How Gemini, Claude and Copilot find brands, from training cutoffs to web search and crawler controls. What each vendor documents, and what stays unknown.
5 min readGuideReddit, Wikipedia, Reviews and News: The Sources AI Cites Most
The sources AI cites most are Reddit, Wikipedia, YouTube, reviews and news sites. What the citation studies show and what brands can ethically do on each.
5 min readMentions that work
What makes a mention count, and how to build the signals around it.
Unlinked Brand Mentions: Do They Count for SEO and AI?
Unlinked brand mentions explained. What Google has said about mentions without links, what the Ahrefs data shows, and why AI engines read names, not links.
5 min readGuideContext Beats Volume: How the Words Around Your Name Shape AI Answers
Brand mention context, the category, use case and place around your name, shapes whether AI names you. How it works, with examples, and how to fix it.
5 min readGuideMake Your Brand a Known Entity: Knowledge Graph, Wikidata and Schema
Make your brand a known entity with Organization schema, sameAs, Wikidata and consistent facts. What Google documents, what rules allow, where to start.
5 min readGuideHow a New Brand Gets Into AI Answers
A new brand gets into AI answers through live search, not training data. How cutoffs work, what to set up first and how to build early mentions.
5 min readGuideFrom Mentioned to Recommended: What Comes After Brand Mentions
Being mentioned by AI and being recommended are different goals. How mention rate and position differ, and how to tell you are ready for step two.
5 min readRules, risks and results
Staying within the rules, spotting bad offers and proving it worked.
Paid Brand Mentions: Disclosure Rules and Google's Link Policies
Paid brand mentions are generally lawful when clearly disclosed and any link is marked sponsored. FTC, UK and EU rules and Google's policies, explained.
6 min readGuide10 Red Flags When Buying Brand Mentions
Ten red flags when buying brand mentions, from unindexed sites and missing live URLs to guaranteed ChatGPT rankings and fake reviews, and what to ask.
6 min readGuideWhen AI Gets Your Brand Wrong: Fixing Outdated or Incorrect Answers
When AI gets your brand wrong, the cause is usually stale training data, bad sources or a mixed-up entity. How to diagnose each one and fix the answers.
5 min readGuideDoes AI Visibility Bring Real Traffic and Sales?
Does AI visibility bring real traffic and sales? What referral, conversion and zero-click data show, how to track AI visits, and why being named counts.
5 min readSee what AI says about your brand right now.
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